Morpheus Electrics Motor will be responsive to customer requirements consonant with its core competence and profitability. Morpheus Electrics Motor will provide total customer satisfaction by giving the customer the right product, at the right price, at the right time.

Morpheus Electrics Motor will be one among the top two two-wheeler manufacturers in India and one among the top five two-wheeler manufacturers in Asia.

Morpheus Electrics Motor will have profitable operations overseas especially in Asian markets, capitalizing on the expertise developed in the areas of manufacturing, technology and marketing. The thrust will be to achieve a significant share for international business in the total turnover.

Morpheus Electrics Motor will hone and sustain its cutting edge of technology by constant benchmarking against international leaders.